A community centerpiece for education, outreach, and inspiration, for the garden and beyond, PLANTPLANT is a project proposal for a garden center aimed at a newer generation of horticulture enthusiasts who value well-made tools, a more considered aesthetic, and the support to help them achieve their green dreams. 

This project involved all aspects of new business building including consumer and industry research, strategic positioning, naming, brand standards including visual identity and execution direction, and launch tactics as part of a go-to-market plan.