This young brand had the success that comes from global distribution and a legendary family name, but lacked a consistent vision that would create distinction and brand loyalty in an already cluttered consumer electronics marketplace. With a small, dedicated team from Nemo Design, we helped course correct and align their values, building them a robust brand foundation plan: a creative blueprint for every facet of their business. This included consumer research, refining their mission/position/vision, brand identity guidelines, social media strategy, and a robust go-to-market plan.