When Bali friends Gerardo and Ash came to me with their inspired new business concept, I was honored to help bring their initial vision to life. A comprehensive wellness resource, OptimUnd (short for Optimal Understanding) offers individually tailored programs that combine aspects of medical Chi Kung, meditation, and movement therapy, helping clients align mind, body, and life intentions for better overall well-being and happiness. The 3 of us organically collaborated in 3 different time zones across the world over several months to bring this project to fruition. I'm thrilled to witness this business unfold beyond these initial efforts.

To see other strategy and marketing work Ash Johns has done, visit her website.
Special thanks to talented creative friends Shannon Roddy and Alix Sorrell for providing a few of the beautiful photography assets used throughout the creative.